In Firms of Endearment: How World-Class Companies Profit from Passion and Purpose (Wharton School Publishing), authors Raj Sisodia, Jag Sheth and David Wolfe suggest that the best firms in today's marketplace are those that deliver emotional, experiential and social value to all their stakeholders, from customers and partners to investors and society. By emphasizing such principles as authenticity and empathy, the authors contend, companies gain "share of heart," not just share of wallet, and, in the long run, are able to gain competitive advantage over firms that are focused only on profits.

Click here to access a Knowledge@Wharton excerpt from Chapter Six, “Investors – Reaping What FoEs Sow”